Pure Salmon – Building a challenger brand for Salmon farming

Pure Salmon is a brand-new land-based salmon farming company. Pure Salmon aims to revolutionize the seafood industry by setting new environmental, quality, and health standards in salmon production worldwide – ensuring consumers everywhere can enjoy pure, sustainable, ocean-friendly fish.

Overview: 

Pure Salmon has the best and most energy-efficient technology. They provide consumers with a healthy, clean, and sustainable product from local supply with full traceability.
They focus on the global development of large-scale sustainable fish farming close to market and they want to build this with local communities. At least they are elevating the quality and the standard of Salmon Production. Their goal is locally grown fish to reduce carbon emission
and to create jobs in local communities with a clean, healthy, and sustainable product with a local impact.

“We are driven by our belief in a fully traceable aquaculture industry to produce the cleanest, healthiest, and most sustainable protein. We want to take action and build the best socially and environmentally responsible fish production company. Our love of the ocean demands participation in the fight to save them. We therefore build a global network of local fish-producing facilities to shape the future of an efficient, biologically secure, flexible, and environmentally friendly fish supply chain.
We are creating the sea change in the local food supply.” says Martin Fothergill, 8F Asset Management co-founder and Pure Salmon backer.

What:

Together with the Agency LessRain, we were asked to develop a challenger brand for the B2C Salmon Market. The job included strategic brand development with interviews, market analysis, a value proposition, the redesign of the logo and stationary, and 1st designs of the packaging for the Japanese and french markets.