A new brand for a nursing home competitor
AURISCARE started as a new competitor in the nursing home market with the task of offering excellent care in modern, homely facilities for a broad target group. Increasing the joie de vivre and quality of life of their residents has top priority. To this end, they focus on thoughts and actions on the residents and their needs. One of the biggest needs of residents is intensively experienced care. So they created an innovative nursing care service: combining high-quality nursing care with service structures from the hotel sector for the first time. We helped them with positioning their brand on more time in care because quality begins with time: TIME FOR YOUR LIFE: we allow time for the important things.