Rebranding the US bike company Enviolo

Rebranding Fallbrook Technologies NuVinci® Cycling

NuVinci Cycling is a subsidiary of Fallbrook Technologies Inc. USA. The company aims to move people better through its product portfolio of stepless, automatic shifting products for bicycles and eBikes. Around 180 bicycle manufactures incorporate NuVinci technology in their products.  
In 2017 FT decided to build a new brand for the European market. Task: repositioning of the company, finding a new name, registerable worldwide, re-branding of Nuvinci, re-categorization/rebranding of all products

Together with our partners from Less Rain we won the Bicycle Brand Contest 2018. Now the case is awarded for the German Design Award.

Innovation, Naming, Rebranding, Strategy