Overview:
DUAL is one of the world’s largest international underwriting agencies and also one of Lloyd’s largest international coverholders. Some of the world’s largest and best-rated insurance and reinsurance companies back DUAL. DUAL is part of Howden, a leading global insurance intermediary group with employee ownership at its heart. Founded in 1994, it operates in 50 countries across Europe, Africa, Asia, the Middle East, Latin America, the USA, Australia and New Zealand, employing 16,000 people and handling $38bn of premium on behalf of clients.
What:
Iconic was asked to improve DUALS overall brand recognition to increase its brand equity prior to the anticipated IPO.
Our Solution:
- rebrand the company
- communicating the company’s strengths, values and success story
- making specific stakeholders aware of the Hyperion connection
- communicating Duals employee brand to inspire staff and attract new talent
