Branding the classical Composer Christian Jost

“I am always in search of the magical moment and I achieve this through a complex, differentiated relationship between structure, form and sound.“

Composer and conductor Christian Jost has decisively influenced contemporary music during the last 20 years. His 9 full-length operas and a large number of major symphonic works have been performed by such important opera houses and orchestras as the Zurich Opera, the Berlin Philharmonic, the Grafenegg Festival, the Theater an der Wien, the Konzerthaus Orchester Berlin, the Flemish Opera Antwerp/Ghent, the Komische Oper Berlin, the Grand Theatre de Geneva, the Taiwan Philharmonic and the Shanghai Chinese Orchestra and are now part of the repertoire of European stages and international orchestras.
Always in search of new and exciting narrative levels, Jost has developed innovative works for the musical theatre with a magical dramaturgy that dissolves time and space. For the Rundfunkchor Berlin he has developed the completely new genre of the choral opera, which makes the choir the main protagonist of the music. With the newly composed “Dichterliebe” based on Robert Schumann’s song cycle of the same name, Jost transfers the original to our time.

As a conductor Christian Jost, among others, led the philharmonics orchestras of Hamburg, Bremen and Essen, the opera orchestra of the Komische Oper Berlin and the Oper Graz, the Nederlands Philharmonic Orkest, the Taiwan Philharmonic, the German Chamber Orchestra, the Rundfunkchor Berlin and the Shanghai Symphony Orchestra and the Shanghai Chinese Orchestra which he, with “ShanghaiOdyssey”, brought to the “NCPA Bejing”, the “Shanghai Grand Theatre” and the “Grand Opera” in Guangzhou.

Iconic was responsible for the design of the brand, the visual identity, the business cards and the artist website.The aim of the project was to create an expressive visual identity that accentuates the dark, curious and exciting side of the artist and his music. The aim of the project was to create an expressive visual identity that accentuates the dark, curious and exciting side of the artist and his music. The website is Word Press based and has an easy to use backend. The technical challenge was the comprehensive Typo3 connection with the Schott Music online catalogue and calendar of events.
It was an explicit wish of the artist not to use any music on the website.

Category
Culture, Design, Marketing, Website