Bundesverband Deutscher Stiftungen – Communicating next philanthropy
Date
February 23, 2016
Category
Advertising, Copywriting, Culture, Design, MarketingThe Association of German Foundations is dedicated to helping foundations achieve their goals more effectively now and in the future. This includes working to improve the regulatory and tax frameworks for foundations and foster a foundation-friendly environment.
The Association brings practical expertise into political decision-making processes and public discourse, representing the interests of over 22,000 foundations across Germany. With more than 4,300 members, it stands as the largest and oldest association of foundations in Europe, serving as a leading center of expertise. For 70 years, the Federal Association has been a strong and independent advocate for its members.
Our Work
To enhance its visibility, the Association decided to stage a traveling exhibition across eight cities in Bavaria. The aim was to highlight the work of foundations, engage the public, inspire participation, and explain how to establish a foundation while communicating the importance of this work in both public and private sectors.
ICONIC was tasked with brand development, corporate design, communications, and the overall exhibition and events. To better focus these efforts, we created a standalone brand, “Stifterland Bayern.” The design was vibrant and playful, appealing to all age groups. The tree logo symbolizes nine different types of foundations, spanning areas such as culture, health, and technology.
ICONIC oversaw the concept and design of the exhibition, as well as all communication and marketing materials. At the launch event, the Bavarian Head of State highlighted the new logo and identity, dedicating two minutes of his fifteen-minute speech to an audience of 500 distinguished guests to praise this initiative.
