Scent Branding for Deutsche Bahn AG

Co-creating a corporate scent for DB Bahnpark with Air design studio Aoiro

“75% of the emotions we generate on a daily basis are effected by smell. Next to sight it is the most important sense we have.”

Why Scent? In today’s competitive business environment creating memorable experiences and emotional connections with consumers is critical to winning consumer spending and long-term brand loyalty. Smell is the most powerful and emotional of all the senses. By using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience. The close connection between the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, is the power behind our sense of smell. Scent can attract new customers, make you feel more comfortable in a space, heighten value perception of places, and expand brand recognition and customer satisfaction. Overall it increases sales. The results are happier customers that remember your brand and linger longer. Academic and industry research reveal that incorporating scent has a profound impact on how consumers regard a brand. The right ambient scenting solution can subtly prompt consumers to spend more time in retail environments and can be an effective means of drawing people into your store.

Deutsche Bahnpark invited us to develop an ambient scent that fills space at the main station in Berlin and Hamburg with a targeted smell. To develop a unique and outstanding scent, we have partnered with the air design studio Aoiro to create a fitting smell based on the brand values of the company. After a branding workshop, we created two different scents and helped DB Bahnpark to run a pilot in Hauptbahnhof and Ostbahnhof Berlin. After a successful run, we installed the diffusors in Hamburg.